Discovering Sales Effectiveness

What is it?

Drawing on the depth of the Insights Discovery Personal Profile, Discovering Sales Effectiveness is an introductory programme that will empower your salespeople to leverage their unique style to influence customers, peers and managers and form part of a truly exceptional sales team.

Using our in-depth Sales Chapter and our six-stage sales model, we help salespeople develop a more personalised and person-led approach to sales by exploring the preferences at play in every customer interaction.

Who is it for?

Insights relationship-led selling approach makes meeting your customers’ needs easy. When you accelerate your relationships, you transform the customer experience in a way that works for every one of your customers, time after time.

Check out our animated video that brings this process to life.

How does it work?

Understanding your personal approach is key, but it’s the application of that knowledge that will take your sales success to the next level.

Discovering Sales Effectiveness focuses on increasing self-awareness in salespeople and helping them adapt to others. We empower them to identify their customers’ preferences upfront using the understanding of psychological types they’ve already learned through Insights Discovery. They can then use this knowledge to improve their interactions, because every customer is different and needs a tailored approach.

By quickly building better relationships, the sales cycle is accelerated, leading to increased conversions, happier customers and more loyalty.

This action-focused foundation makes Insights sales programmes intensely practical.

Introduction into the Insights six-stage selling model
In-depth personal profile (to outline each salesperson’s strengths and development areas)
Practitioner-led workshop
Exercises and action planning for immediate impact
Fits alongside existing sales and training methodologies

Ways to use it

Discovering Sales Effectiveness will change the way your salespeople interact with customers so they’re delivering a more customer-led, empathetic approach. We help salespeople:

Understand their personal style at each stage of the sales cycle

Build better relationships with customers and colleagues

Adapt more effectively to customer needs to secure better outcomes

What's the impact?

Discovering Sales Effectiveness is a solid investment because it's based on something that never goes out of style: knowing their customers as well as they know themselves. Customer data can only take you so far if you don’t also consider the person behind the customer.

Our approach is to make the learning compelling and practical, so once your salespeople are back on the job, you'll immediately see benefits like renewed customer focus, improved customer engagement and stronger sales performance.

What's the next step?

Radical results require radical solutions.

Empower your team to elevate their sales results, enhance customer experiences and transform their toughest sales challenges into success with our advanced sales programme, Discovering Sales and Influencing.

Continue here to read about the next level in your sales journey